In what comprises mass communication, we can seek an understanding of the construction of the current State as the diffuser apparatus of the dominant hegemony. This occurs through the instruments of symbolic reproduction of the present system of ideas.
Ciro Marcondes Filho (1989) says that journalism normally works together with great economic and social forces: a journalistic conglomerate rarely speaks alone. He is at the same time the voice of other economic conglomerates or political groups that want to give their subjective and particularist opinions the forum of objectivity. Journalism, by acting in accordance with the economic and political powers, works as an instrument to spread their class interests and transform them into common sense, thus, impartiality becomes impossible.
In this perspective, the author presents a relationship of journalism and power, he states that the dominant class in any economic system, by appropriating its means of production, also starts to influence, directly or indirectly, everything that is produced within the sphere of Social Communication.
Impartiality is presented only as a mere discourse that reproduces an idea that objectivity must be pursued through conceptions impregnated with moral values belonging to the current ideology, which financial and political groups want to transmit the news to public opinion.
The same mass that follows is influenced by opinion makers, who act within the media, putting the population in a position of passivity. Since it is excluded from the decision-making process about what is true public interest. According to Marcondes Filho (1989), we are subject to the call that presents news to the public, in a sensationalist way, which frighten, mixed with other mild and superficial, which reassure.
When information is fragmented, the truth is distorted to become news and adapt to the marketing, political and ideological conceptions of the journalistic vehicle.
The formation of the press in general requires that it maintain control over its recipients. It is common to observe depoliticization by a large part of the public. This stems from the culture of accommodation, as stated by Ciro Marcondes Filho (1989), in which the receiver of the news is terrified and then reassured, with soft news opposing hard news.
This reassurance, this “balance” that the public is led to have so that it continues to consume the newspapers and advertised products is fundamental for the existence of the press. And, above all, don't rebel, don't rebel against the establishment, giving journalists the task of denouncing, getting indignant and “acting” in its name. Thus, the public does not question the information that comes from the media and accepts it, as if these were the only truths.
Pierre Bourdieu states that the unequal distribution of production elements is what makes political life to be described in the logic of supply and demand, therefore, the political world is the place where the competition between the agents involved takes place, political products, analyses, programs, comments, concepts, among which citizens, must choose the best option. It is a “market of symbolic goods”.
Journalists do not demand a press that exalts or embraces political views, but only that they provide the public with quality news material that allows them to make their own analysis.
Celio Azevedo.
Journalist and writer.